![]() I understand how my video being recommended to young kids would be concerning and inappropriate, but all evidence points to the previous reports saying that it’s on YouTube Kids to being false.” ![]() Since the moment of upload the video has been marked “Not made for kids.” Since reports of the song being served on YouTube Kids started about a month ago I have been doing my own periodical sweeps of that platform and I have never found that video or song. “As a YouTube creator I have done everything in my power to make sure the video is not served to kids younger than 13. I asked him what he had done to ensure that younger children didn’t have access to the video. My song is for fans of the source material which is not for young kids.” Much like Chucky from Child’s Play, Huggy Wuggy is and always was a horror character. I am not trying to make an innocent character seem scarier than they are. “The themes and visuals of my song and video are true to the character’s lore, actions and depiction in the game. My video is targeted to the same audience.” It’s a song based on a monster from the indie horror game Poppy Playtime rated for teens and up. I didn’t intentionally make the song to scare young kids. “As a father, I completely understand the concern. I asked what he made of the response to the song and the warnings that were appearing in headlines. I thought it would be creative to take the original jingle which mentions hugging forever and make it into a more obvious sinister version to be truer to his new sinister persona following the event the game.” The jingle in the game and game’s soundtrack has the lyrics, ‘He’ll squeeze you ‘til you pop’. Huggy Wuggy is one of the antagonist monsters in the game. In the game the player investigates a toy factory in which all the employees disappeared and some of the toys that used to be developed there have become sinister killer monsters. “I wrote the song inspired by the story and lore of Huggy Wuggy from the game Poppy Playtime. ![]() I asked what the inspiration for the song and reason for the lyrics. He created the controversial Huggy Wuggy song that has around 5 million views. The creator of one of the more popular pieces of fan content was Igor Gordiyenko who is TryHardNinja on YouTube. “As far as we are aware, all of these warnings from schools are originating from fan made content based off of our game, but if you want my personal opinion, I do not think that any of these videos should be cause for concern, and we appreciate all the hard work and dedication our fans are put toward creating content inspired off of Poppy Playtime.” One of the things we've read online is that Huggy Wuggy whispers creepy things into one's ear while playing, but anyone who has actually played Poppy Playtime would know that Huggy Wuggy does not even have a voice in Chapter 1, so it's impossible for him to have whispered anything.” With this in mind, I wondered if the warnings from schools had come as a surprise? “The vast majority of the controversy we are seeing regarding warnings from schools about the Huggy Wuggy character are completely untrue and/or grossly exaggerated. To us, it isn't accurate to say that we created Poppy Playtime to be consumed by kids or adults, but rather our goal was simply to inspire and entertain anyone who decided to play the game.” Beyond that, we have a passion for any content we create to be enjoyable by audiences of all ages. Bear in mind that this was the first game our studio ever created, and our main priority was to create something that we would enjoy playing ourselves. “Poppy Playtime was not created with the intention to target any specific audience. I spoke to Zach Belanger, President and CEO of Enchanted Mob who made the Poppy Playtime game. We can then be present in the gaming world of our children and provide informed guidance. Much better, is to use rating advice and to play the game ourselves. ![]() The real danger with this panicked response is that it separates parents from the gaming world of their child. Banning a child from a game they are enjoying because of a related video makes it much less likely for them to talk to parents if something genuinely upsetting happens online. This leads to a muddled response to actual concerns children have. We’ve already seen reports eager to connect the scary Huggy Wuggy character to children jumping out of windows or breath holding playground games. The real danger is that stories about Poppy Playtime and the Huggy Wuggy character spiral out of control like the Momo Challenge. ![]()
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